Founder, CJMMC Partner, DEPT®

Helping organizations make better (e)commerce decisions.

Helping ambitious growth brands and global organizations create measurable business impact through evidence-based commerce and retail strategy.

Let's Talk View Experience
Kevin Veenman walking through Times Square, New York, at night
Trusted Experience

Proven across every stage of growth.

From founder-led challengers to global enterprises. Different businesses, one objective: transform complexity into clear direction, and clear direction into measurable results.

Global Organizations

LogitechMetaGooglePhilipsRed BullReckittElectroluxBosch SiemensRitualsMedelaStokkeTitleistFootJoysmart EuropeNedis

Solving complex commerce challenges for international organizations.

Growth Brands

BourginiDekbed-Discounter

Scaling founder-led businesses through integrated commerce strategy — including multi-year triple-digit growth.

Industry

AmazonBol.comChannableChannelEngineDEPT®PacvueShoppingTomorrowTarget

Contributing to the commerce ecosystem through partnerships, advisory and speaking. Chairman of ShoppingTomorrow's expert group International Scaling on Marketplaces.

Education

LeapedErasmus University RotterdamRotterdam University of Applied SciencesLeiden University of Applied SciencesThe Hague University of Applied Sciences

Guest lecturer on commerce, marketplaces and digital strategy for the next generation of talent.

Brand names represent organizations I've worked with throughout my career and do not imply endorsement.

Philosophy
Strategy isn't measured by the quality of the presentation. It's measured by the decisions it enables and the results it creates.
Kevin Veenman On why strategy should create measurable business impact

Every problem is solvable with enough coffee. So "can't" just means more coffee.

Expertise

Strategic capabilities, not consulting services.

Five areas where evidence-based thinking turns complexity into commercial results.

01

Commerce Strategy

Defining commercial direction that creates sustainable growth — grounded in evidence, shaped by experience.
02

Retail Media

Building retail media into a genuine capability, not a line item.
StrategyInvestment planningOperating modelsMeasurementOrganizational design
03

Marketplaces

Accelerating growth on Amazon and beyond.
AmazonMarketplace strategyOmnichannel commerceGrowth planningIntegrationAggregationSyndication

"Ecommerce is a long game. It's vital you adopt a multi-year outlook." Scaling Internationally on Marketplaces, the ShoppingTomorrow bluepaper created with 25 leading brands, chaired by Kevin

04

Measurement

Understanding the real business impact of marketing investment.
IncrementalityMMMUnified measurementTotal Return on AdvertisingShare of SearchBusiness casesExecutive dashboards
05

AI

Technology should improve work, not complicate it.
Practical adoptionWorkflow automationGEOResearchDecision support
Speaking

On stage, on panels, in the room.

Keynotes, panels and workshops on where commerce is heading — and what to do about it.

Commerce StrategyRetail MediaAIMeasurementMarketplacesFuture of Commerce
Invite me to speak

Available for keynotes, panels and workshops worldwide.

Kevin Veenman presenting the Medela case with Karen Gutermann on stage at OMR
Kevin Veenman speaking at MAEUR
Kevin Veenman leading a workshop
29 cities · 7 countries · 2 continents
Stages so far
San Jose / Silicon ValleySan FranciscoCarlsbadLas VegasSeattleDenverAustinChicagoNew York CityParsippanyStamfordBostonFairhavenTorontoAmsterdamRotterdamThe HagueUtrechtGoudaZwolleCologneBerlinHamburgLondonManchesterSalzburgParisCannes Leiden

United States

Austin, Boston, Carlsbad, Chicago, Denver, Fairhaven, Las Vegas, New York City, Parsippany, San Francisco, San Jose / Silicon Valley, Seattle, Stamford

Canada

Toronto

Netherlands

Amsterdam, Gouda, Leiden, Rotterdam, The Hague, Utrecht, Zwolle

Germany

Berlin, Cologne, Hamburg

United Kingdom

London, Manchester

Austria

Salzburg

France

Cannes, Paris

Ideas

Thinking out loud.

On commerce, measurement and AI. Grounded in real work, not trend decks.

Scaling Internationally on MarketplacesBluepaper · ShoppingTomorrow 2023 International Scaling via Marketplaces: 10 Opportunities and ChallengesKeynote · Shopping Today 2023 Strategy Beyond ROASMeasurement Why Measurement Still FailsMeasurement AI Should Remove Work, Not Create MoreAI Retail Media's Next ChapterRetail Media Commerce as an Operating ModelStrategy Marketplaces Beyond AmazonMarketplaces
Kevin Veenman smiling in Times Square, New York
Behind the scenes of the Times Square photoshoot
Behind the scenes · Times Square
About

From the Netherlands, via everywhere, to Chicago.

Partner & Strategy Director at DEPT® and founder of CJMMC.

I've spent my career helping organizations make difficult commercial decisions — from ambitious challenger brands to global enterprises. What connects the work is curiosity, commercial thinking, and a genuine interest in solving interesting problems.

Commerce strategistSpeakerCurious technologistHusbandFatherCoffee enthusiast
Kevin Veenman's signature

Let's solve something interesting over coffee.

The best ideas rarely start in a boardroom. Tell me what you're working on.

coffee@cjmmc.nl LinkedIn

CJMMC · Can't Just Means More Coffee

A stroopwafel warming on a cup of coffee next to a laptop, moments before a keynote
Pre-keynote ritual